It’s official: Tumblr is going to belong to Yahoo.
After days of speculation, Yahoo’s board approved a deal to buy the popular blogging site for $1.1 billion in cash, according to the Wall Street Journal. Yahoo chief Marissa Mayer is likely to make the announcement Monday at a press conference in New York City.
The Tumblr community has gone into full-on freakout mode. The Yahoo tag on Tumblr is packed with anti-Yahoo reaction GIFs, petitions, and posts declaring Tumblr “dead.”